Job title: National Individual Consultancy on Digital Communication for the UNICEF Office in Turkmenistan

UNICEF Turkmenistan's communication efforts are focused on advocating for the rights of children, promoting better parenting and promotion of digital communication as well as risk communication and community engagement and increasing UNICEF's brand in all communication platforms, including digital. Digital trends are shifting and having a bigger impact on the lives of everyone. Audiences are increasingly seeking relevance and emotional connection in the content and information that they are exposed to. UNICEF strives to evoke empathy and effect change for children and young people by communicating around both what UNICEF's audiences care about and the issues UNICEF wants them to care about. Digital communication is another means to build the audience's trust in order to drive impact and engagement. UNICEF aims at achieving this by telling compelling stories and calling for actions for children by using targeted digital channels and tools.

The digital space is the space in which UNICEF reaches people with critical messages, in which people engage and interact with UNICEF, in which most public advocacy initiatives happen. With the growing internet penetration in Turkmenistan, the role of digital platforms, especially social media is getting critical in UNICEF's engagement with its key stakeholders, including children and youth. The country office has its branded English/Turkmen/Russian website and active accounts in Instagram, Facebook, YouTube and IMO and contributes to regional social media channels. UNICEF also plans to establish partnerships with major social media influencers to maximize the reach of child rights and development messages and increase follower base.

To qualify as an advocate for every child you will have...

• University degree in communication, journalism, information management, ICT, social sciences, international relations, graphic design or other relevant fields; Advanced degree in a relevant field is an asset.
• Strong experience in managing social media platforms and websites, and experience in developing successful social media engagement plans;
• Graphic design and video design skills
• Graphic design software skills or at least good familiarity with one or several visualization tools (Canva, Figma, Illustrator, Capcut)
• Creative thinking; strong presentation, verbal, visual and written communication skills; ability to work independently and meet deadlines are required.
• Good communication and networking skills;
• Knowledge of Turkmenistan's social media landscape, social media trends and social media influencers;
• Fluent knowledge of English, working knowledge of Turkmen and Russian is a requirement.
• Excellent interpersonal skills; culturally and socially sensitive; ability to work inclusively and collaboratively with a range of partners; eWS3wre D9J4pA
• Ability to work and adapt professionally and effectively in a challenging environment; ability to work effectively in a multicultural team of international and national personnel;
• Solid overall computer literacy, including proficiency in various Microsoft Office applications (Excel, Word, among others), email, and internet; familiarity with database management; and office technology equipment;
• Self-motivated, ability to work with minimum supervision; ability to work with tight deadlines;

The technical proposal should include

• A cover letter, including
• Assessment of suitability vis-à-vis the requirements of this ToR;
• A summary of experience in similar assignments;
• Links to/attachments of examples of similar work;
• Comments and suggestions on the ToR and proposed workplan and deliverables
• CV of the candidate
• Names for reference check

Financial Proposal

Candidates are expected to submit a financial proposal indicating their monthly fee to complete the entire assignment based on the terms of reference. The monthly fee should cover deliverables indicated above for the period of 1 October 2024 - 30 September 2025.

To get additional information and apply for the position, please follow the link.