Turkish Jewelry Giant Atasay Enters Central Asia with Ashgabat Boutique

Atasay Jewelry, Türkiye’s renowned jewelry manufacturing leader, has marked a significant milestone in its global expansion strategy with the opening of its first boutique in Ashgabat, Turkmenistan. This move establishes the company's presence in Central Asia and represents its first franchise store in the region.

The new store is located at the ground floor of the recently opened Arkaç Shopping and Entertainment Center along Magtymguly Avenue in Ashgabat, offering convenient access to customers seeking exquisite jewelry in the heart of the capital city.

Under the leadership of Atasay Kamer, the third-generation CEO, Atasay Jewelry continues to make waves in the industry. Speaking to Business Turkmenistan, Atasay Kamer affectionately referred to Ashgabat as the "Pearl of Central Asia," recognizing the city's beauty and cultural significance.

"We are delighted to bring our exquisite collection of gold and diamond jewelry to the discerning customers of Turkmenistan. The rich heritage and vibrant culture of Turkmenistan have captivated us, and we are honored to contribute to the adornment of its people with our finest creations," expressed Atasay Kamer in an interview with Business Turkmenistan.

The newly opened boutique in Ashgabat showcases Atasay Jewelry's dedication to offering high-quality products at competitive prices. From elegant gold pieces to dazzling diamond creations, customers can expect a wide range of meticulously crafted jewelry that meets the highest standards of excellence.

Atasay Jewelry's global presence spans 180 stores, strategically located worldwide, including key destinations in Türkiye, the United Arab Emirates, and France. Looking ahead, the company has ambitious plans to expand further, with upcoming store openings in London and Amsterdam on the horizon.

Established in 1937, Atasay Jewelry has been at the forefront of Türkiye's jewelry manufacturing sector for generations. With an extensive network of stores in major shopping malls, high streets, and airports across the country, Atasay Jewelry holds the distinction of being Türkiye's largest jewelry chain, renowned for its unparalleled craftsmanship and exceptional customer service.