A new jewelry store has opened in the capital of Turkmenistan, Ashgabat, showcasing a collection of diamond, sapphire, emerald, ruby, and tanzanite pieces, all certified by HRD Antwerp, a leading European diamond certification institute. The store sets a new benchmark for transparency and quality in the local jewelry market.
Located in the Zümerret Jewelry Center, a popular destination for quality-conscious buyers, the store features designs crafted by renowned European jewelry ateliers. Its commitment to authenticity and excellence is underscored by rigorous HRD Antwerp certification.
As part of HRD Antwerp’s “Point of Trust” network, the store joins a select group of retailers upholding high standards of trust and transparency. This status assures customers of the authenticity and quality of every piece.
Ellen Joncheere, CEO of HRD Antwerp, highlighted the opening’s significance in a statement to Business Turkmenistan: “We are thrilled to welcome this new store to our growing network of trusted retailers. By becoming part of the Point of Trust network, the store guarantees that customers in Ashgabat will have access to diamonds that meet the highest standards of quality and certification. This partnership reinforces HRD Antwerp’s commitment to providing consumers with the most reliable and transparent diamond certification available.”
The store offers customers the chance to examine gemstones using professional equipment to verify quality and authenticity. Each item comes with an HRD Antwerp certificate detailing its characteristics.
Talip Sürhan, head of ARTE—the store’s main supplier, partnering with Italian ateliers in Florence, Milan, Venice, Rome, and Vicenza—emphasized their focus. “We aim to provide customers with confidence in quality and transparent pricing,” he said in a statement to Business Turkmenistan. “With advanced technology and detailed certificates, we help buyers in Ashgabat and beyond make informed choices, while ensuring top quality and affordable prices for rubies, emeralds, sapphires, and other gemstones.”
The store’s opening marks a significant moment for Ashgabat’s jewelry market, blending European craftsmanship with HRD Antwerp’s strict standards. It opened its doors on Saturday, inviting customers to explore a collection defined by quality and trust.
Founded in 1973, HRD Antwerp is Europe’s leading authority in diamond certification. Based in Antwerp, Belgium—the world’s diamond capital—it provides precise evaluations using cuttingedge technology and strict standards. Operating under the Antwerp World Diamond Centre (AWDC), it supports the industry’s commitment to transparency and integrity.
