Leading international magazines Vogue Italia and Wondernet Magazine featured the Turkmenistan Fashion Project fashion show, which took place on March 17 as part of the international forum Investing in the Future of Turkmenistan in Ashgabat. Journalists presented an exciting report on Turkmen fashion, which is rapidly conquering global runways.
The reporters highlight that the Turkmen national costume is not just clothing, but a whole chronicle of the people. Every ornament, every color accent carries a deep symbolic meaning, passed down from generation to generation. Designers transform intricate embroidery and traditional patterns into true works of art.
The publications focus on local brands Gólli, Mähirli Zenan, Aýperi, and Nagyşly güzer, whose designers skillfully balance deep respect for national traditions with bold modern trends. These collections bridge the rich cultural heritage and current global runway aesthetics.
The Turkmenistan Fashion Project has become a landmark platform for cultural exchange. It goes beyond a fashion show and demonstrates national identity through contemporary design. Local designers now have a unique opportunity to present themselves on the international stage.
The reporters also highlight the architecture of Ashgabat, describing it as the perfect backdrop for fashion shoots. The snow-white buildings and monumental avenues create a unique atmosphere that international stylists eagerly praise. They note that the capital of Turkmenistan is becoming a true revelation for the global fashion industry.
The publications in Vogue Italia and Wondernet Magazine clearly show that Turkmen style is no longer a local phenomenon. It is becoming a global trend, winning the hearts of fashion enthusiasts worldwide.
