National dresses and jewelry are still the main decorations of festivals and weddings in Turkmenistan. Jeren private enterprise, specializing in the production of traditional national dresses and garments, offers its products to the population in its store at the Hilli Hyzmat building on Garry Kuliyev street in Ashgabat.
The Director of the enterprise Rejepmyrat Nazargulyyev, said that such beautiful handmade kurtes (traditional Turkmen garments worn by women) are embroidered in 3-4 months. Particular emphasis is placed on the preservation of original traditions in patterns of the kurte.
The Manager of the enterprise Oguljeren Nazargulyyeva informed that she has been working in this business for 15 years. “All this time, I have been introducing something new into every new product,” she added.
“Together with sellers and consultants, we help orient young people, choose the appropriate colors and patterns,” Nazargulyeva continued. “There is every possibility to make the wedding celebration of young people unforgettable.”
Jeren enterprise not only offers kurtes to customers, but also various jewelry that can be sewn to the traditional Turkmen garments.