A new store of Russian jewelry brand SOKOLOV will open Nov. 8, 2026, at the Berkarar shopping center in Ashgabat.
Founded in Russia in 1993, the company now operates its own manufacturing facilities, a refining plant and stores across Russia and other CIS countries. SOKOLOV’s collections include gold and silver jewelry with precious stones, watches, cosmetics, and bags made of genuine and artificial leather.
The brand regularly introduces new jewelry collections inspired by contemporary trends. The quality of its products is based on a combination of advanced technologies and meticulous craftsmanship, with many of its artisans coming from generations of jewelers.
To mark the opening, SOKOLOV is offering customers a 30% discount on all jewelry, including new collections.
The limited-time offer is available exclusively in celebration of the new store’s opening.















