Wildberries Explores Entry Into Turkmenistan Market

Wildberries Explores Entry Into Turkmenistan Market
Customers collect their orders at the Wildberries pick-up point in Moscow, Russia. (Photo: Yandex Maps)

Russian e-commerce giant, Wildberries, is considering venturing into the Turkmen market, according to an interview with company founder Tatyana Bakalchuk reported by RIA Novosti on Monday. 

Bakalchuk mentioned that the company is also eyeing opportunities in Tajikistan, the UAE, the Gulf states, and is currently in negotiations with several countries.

In the interview, Bakalchuk highlighted the strategic importance of expanding the company's geographic presence to sustain growth. "We understand that in order to continue to maintain growth, we need to expand our geographic footprint. We look first of all at all the countries with which we border. Now we are looking at the CIS countries, for example, Tajikistan and Turkmenistan," she explained.

Bakalchuk revealed that Wildberries is in the process of establishing logistics in Azerbaijan.

She also mentioned that during the "Russia - Islamic World" forum in May, representatives from the Middle East expressed interest in having Wildberries enter their markets.

Founded in 2004, Wildberries currently operates in Russia, Belarus, Kazakhstan, Kyrgyzstan, Armenia, and Uzbekistan. The online marketplace offers a wide range of products, including collections of women's, men's, and children's clothing, shoes, as well as household and sports goods.