Turkmen brand Aý Mähri (AÝM), a producer of women's dresses in national style and various accessories, showcased its products in Paris.
The brand’s founder entrepreneur Nurjahan Tachmyradova told Business Turkmenistan that they demonstrated handbags, earrings and other handicrafts at an exhibition dedicated to the 28th anniversary of Turkmenistan’s independence that was held in the reception hall of UNESCO headquarters in Paris.
Tachmyradova noted that representatives of different countries showed interest in AÝM’s dresses decorated with hand-embroidery and female dons (robes). “We are engaged in this business in order to popularize the Turkmen identity in the world,” she added.
Nurjahan Tachmyradova was awarded the title of Woman of the Year - 2019 for her success in entrepreneurship in March this year.
The brand currently operates a specialized store in the Berkarar Shopping and Entertainment Center.