How are Goods Advertised in Turkmenistan?

BUSINESS TURKMENISTAN
How are Goods Advertised in Turkmenistan?
Individuals and legal entities has the right to distribute along with the goods the free advertising applications in which the shopping facility and the range of goods are advertised.

In accordance with the Law of Turkmenistan on Trade Activities, advertising of goods is carried out by informing buyers about the qualities, properties and purpose of the goods, including through outdoor advertising, demonstration at exhibitions, presentation of goods in action, testing the goods by the buyer, providing discounts, distributing souvenirs and in other ways.

The subject of trading activities (individuals and legal entities) has the right to distribute along with the goods the free advertising applications in which the shopping facility and the range of goods are advertised.

It is prohibited to advertise goods with incorrect information regarding their properties and quality assurance, as well as by imaginary price reductions for it.

Any advertising of alcoholic beverages and tobacco products is prohibited.

In accordance with the Law of Turkmenistan on Advertising, the advertiser is responsible for the content of the advertisement. An advertiser may not distribute advertising, the prohibition of the distribution of which he knows or should be aware of.

Advertising of financial services related to the use of funds of individuals and legal entities, and securities is possible only if the advertiser has a license confirming the right to carry out the relevant type of activity with an indication of the authority that issued the license, its number and date of issue.

Source: Turkmenistan’s Law on Trade Activity and Law on Advertising

2022