Global smartphone market experiences an intense competition among major brands over the past 10 years. The major companies are innovating devices taking into account user habits, trying to take a leading position.As of October this year, global smartphone market is dominated by Samsung (31.49%) and Apple (22.09%). They are followed by Huawei (10.02%) and Xiaomi (7.79%). The share of Nokia in 2011 averaged 40%, and now it occupies a mere 0.95% of the market.
The main shifts in the phone market began in 2013. According to December 2012 information, Samsung is ahead of Apple and Nokia, which have almost equal market shares: 22.94%, 23.27% and 25.97%, respectively. The number of iPhone users was stable.
The rapid adjustment of the Android and iOS platforms to user habits has significantly changed the mobile market around the globe, including in Turkmenistan.
As of May 2012, 38.32% of Turkmenistan users used Nokia phones, 14.17% used Samsung devices, 10.4% preferred the Apple brand, 10.37% used Sony, and 6.25% owned HTC phones.
By January 2014, these indicators have changed dramatically. During six months, Samsung’s market share in Turkmenistan, which by that time had released smartphones Galaxy Note 2, Galaxy Note 3, Galaxy S 3, Galaxy S 4, Galaxy Grand, and Galaxy Ace 3, increased to 37.38%. The number of iPhone users has grown to 16.84%, and Nokia’s market share dropped to 20.7%.
Huawei entered the Turkmen market in mid-2014. The brand’s market share in the country was only 1% in August. As of October 2019, 6.52% of Turkmen smartphone users own Huawei.
This year, another significant change has taken place in the smartphone market of Turkmenistan. The share of Chinese brands Xiaomi and Huawei exceeded Apple.
Xiaomi phones, which entered Turkmenistan market at the end of 2016, took the second line of the rating with an indicator of 11.71%. The peak of sales of Xiaomi was in August this year. The market share of the corporation approached 13% at that time of the year.
More than 66% of mobile device users in Turkmenistan currently hold Samsung smartphones, while 5.18% of the users own iPhone.